This wasn't a marketing gimmick; it was a genuine desire to share their story, their process, and their values. They wanted their customers to understand the dedication and craftsmanship that goes into every Pool Pro product. They wanted to show the human side of their massive operation.

When the marketing team at Highlife, a high-end property developer, came to us, they had a blank slate. They didn’t want another run-of-the-mill promotional video. They wanted something real—something that would cut through the noise and actually resonate with their audience.

This wasn’t an easy shoot. We flew from the sunny Gold Coast into the moody, rain-soaked Hunter Valley, convoying deep into open-cut mines and thick bushland.

Wearthy, under the leadership of Lukas Ritson, isn't simply constructing play spaces; they're crafting experiences that empower children to learn, grow, and thrive. Their focus on fostering creativity, curiosity, and connection resonates deeply with us at Cubit. It's this shared commitment to positive impact that makes our partnership so fruitful.